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Google Pick Up - Il ritmo del cambiamento

Details: Category: SEO/SEM; Published on Monday, 14 May 2012 13:03; Hits: 40

Google ha sempre implementato l'algoritmo aggiornamenti con regolarità con poche modifiche, per non far notare grandi cambiamenti. Negli ultimi mesi il ritmo del cambiamento e della frequenza degli aggiornamenti è stato continuo, con aggiornamenti vari e frequenti. Ma cosa significa questo in termini reali? Google sta cercando di apportare miglioramenti nei risultati di ricerca eliminando quei siti di spammer che usano strategie di manipolazione di essi. Questa è davvero una buona notizia perché il risultato di questa strategia dovrebbe portare a rafforzare ulteriormente i marchi e promuovere i siti che meritano di avere delle buone posizioni, perché hanno nel loro quello che gli utenti ricercano in base alle loro richieste. I proprietari dei siti web e le aziende SEO devono garantire che le loro strategie siano in linea con ciò che Google e gli utenti vogliono:

SEO: How to Amplify Keyword Signals

Details: Category: SEO/SEM; Published on Friday, 11 May 2012 12:48; Hits: 19

Search engine optimization is all about "signal" and "amplification." The signal is simply using relevant keywords. Amplification is about how to use those keywords and encourage linking and sharing. Think of the keywords as the voice of a site and the amplification as a megaphone. The site shouting the loudest and most relevant signals at the search engines will win better rankings for a search and potentially win new customers as well. Keyword research is critical — I addressed it previously, in "Optimizing a Page for Search Engines, Part 1: Keyword Research." But keywords are useless until they are used in some way on a website. How those keywords are used to optimize the content makes the keywords either whisper or shout to search engines.

Content Optimization: Unmuting the Keywords

To give keywords a voice, simply place them on a website. Cramming all the keywords onto a single glossary page will make each keyword whisper so softly as to be inaudible to search engines. But placing a single keyword at the beginning of the title tag for the page for which it’s most relevant turns the signal for that page up to polite dinner conversation level. To increase the signal further, use the keyword in the anchor text of the internal links pointing to the page, the heading on the page and use the keyword in the textual content on the page. For more specifics on content optimization, see "Optimizing a Page for Search Engines, Part 3: Keywords to Content," my article on that topic.

Getting Started with eCommerce Internal SEO

Details: Category: SEO/SEM; Published on Friday, 11 May 2012 11:06; Hits: 30

ECommerce platforms are perfect for search engine optimization. Popular search engines love large websites with common content themes, and eCommerce stores naturally fit this bill. A few beginner search engine optimization techniques can start you down the road of gradual success. Keep in mind that most search engines have a period of time where they will hold your rankings low for popular search terms. This is typically called the sandbox. Don’t let this discourage you, and if you can be patient and wait out this sandbox period you will be greatly rewarded. First of all we have to assume that you have a product that is of value, consumers are searching for your products on popular search engines and that you can compete on price and quality with other high ranking eCommerce stores offering similar products. If this is true of your products, then you can be profitable optimizing an eCommerce store.

Picking a Domain Name

If you don’t already have a domain name that’s been up and running for awhile, you should take the time to pick a winner. Over time I have found that search engines seem to prefer short domain names that contain at least one of your major keywords. Long domain names seem to cause delay in high search engine rankings.

Ecommerce & SEO

Details: Category: SEO/SEM; Published on Wednesday, 09 May 2012 13:30; Hits: 81

The purpose of any business website is to promote a product or service online. The purpose of an ecommerce website is to take it one step further and to allow your visitors to purchase your products or services directly from your website. This model has many great advantages over the non-ecommerce website in that it allows for the generation of revenue with little-or-no time spent in selling past the cost to have the website designed and maintained, and it does not require the visitor to call you during business hours thus helping secure the sale to an impulse buyer. If your website provides all the information that the buyer would want, you can save significant money in sales time spent in that the visitor can find all the information they need to decide to buy from you without taking up your time or that of one of your sales staff. But ecommerce sites have a serious drawback as well; very few of them can be properly indexed by search engine spiders and thus will fail to rank highly.

A non-ecommerce website may have the disadvantage on not being able to take the visitor's money the second they want to spend it, however if it can be found on the first page of the search engines while your beautifully designed ecommerce site sits on page eight, the advantage is theirs.

SEO and SEM: Two Names for the Same Thing?

Details: Category: SEO/SEM; Published on Monday, 07 May 2012 15:07; Hits: 138

By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them. I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone. The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.

Search Engine Marketing

I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness", and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

Guida rapida al SEO

Details: Category: SEO/SEM; Published on Monday, 07 May 2012 13:54; Hits: 53

La seguente lista vi aiuterà nella creazione del vostro sito, per essere correttamente indicizzato e massimizzare la classificazione nei motori di ricerca.

Nome Dominio

Quando scegliere un nuovo nome,cercare di includere parole chiave pertinenti.

Tag Title

I motori di ricerca leggono fino a 75 caratteri. Inizia con la maggior parte delle più importanti parole chiave separate da virgole o barre. Il tag title per funzionare al meglio deve essere unico e descrittivo per ogni pagina.

Tag Description

I motori di ricerca leggono fino a 150 caratteri. Questa parte solitamente viene visualizzato sotto il collegamento al sito che appare nei risultati di ricerca. Accertarsi che contenga parole chiave pertinenti, descrittive, e univoche per ogni pagina all'interno del sito.

Tag Keyword

Anche se questo non è attualmente in uso, è stato importante in passato e può esserlo ancora. In genere si concentrano sui primi 1000 caratteri mettendo le parole chiave più importanti all'inizio. Parole e frasi devono essere separati da virgole, e questo comando deve essere univoco perogni pagina all'interno del sito.

5 Essential Concepts For E-Commerce SEO

Details: Category: E-commerce Economics; Published on Friday, 11 May 2012 11:49; Hits: 21

Perhaps the biggest challenge for an e-commerce SEO is that all e-commerce sites are conceptually identical. Virtually any site consists of products organized into categories, a shopping cart, and a checkout page. Accordingly, search marketing success for e-commerce sites is predicated less on innovation than possessing an expert understanding of factors that impact search marketing efforts. Mastering these fundamentals can still offer a big competitive advantage, as sites that do a good job in all five of the SEO-related categories discussed here are few and far between.

Product detail pages are your bread and butter

On a number of levels, the product detail page is the most important piece of content on an e-commerce website. It is where potential customers go to find product specifications, look at pictures, read reviews, weigh pricing options and, ultimately, make the decision whether or not to click the “add to cart” button. It is also a critically important page for search, both for on-site and external search engines.

Ecommerce: tendenze e sviluppi

Details: Category: E-commerce Economics; Published on Friday, 11 May 2012 06:52; Hits: 25

Il mercato in crescita dell'e-commerce negli ultimi anni ha tratto vantaggio dalla necessità di molte aziende di sviluppare strumenti alternativi on line di promozione e di vendita di prodotti e servizi con costi limitati. Si sono manifestate diverse linee di tendenza tra cui si evidenziano, oltre a una crescita dei beni digitali, una politica sempre più diffusa di integrazione tra vendita off line e on line che tende a considerare in modo univoco e integrato il cliente sia in negozio che sul sito e una prima diffusione del mobile Internet. Diffusosi inizialmente per vantaggi di prezzo oggi nel mondo dell'e-commerce vengono ad avere un peso sempre più rilevante la qualità del servizio offerto e la capacità di relazione nel tempo con il cliente. Si sono inoltre diffuse le strategie di gestione dei social media come Twitter, Facebook, YouTube trattati nel loro complesso dalle aziende come strumenti di marketing e di promozione alla vendita.

In Gran Bretagna resta forte l'incidenza del commercio elettronico così come in Germania e in Francia.

In Italia, nel 2009, l'e-commerce ha raggiunto un valore stimato di 10 miliardi di euro.

I settori principali che interessano la nostra nazione sono il tempo libero (principalmente giochi d'azzardo) che rappresenta quasi metà del mercato (42,2%),

Using Virtual Agents To Help Keep eCommerce Customers Happy

Details: Category: E-commerce Economics; Published on Monday, 07 May 2012 14:36; Hits: 97

New technologies allow consumers to freely explore seemingly endless amounts of products and information online. Because of this, consumers are becoming increasingly self-reliant. People check-in to flights and hotels with automated machines and purchase groceries through check-out stations. Consumers are responding positively to self-service systems and the need to interact with customer service employees is rapidly decreasing. With this rise of self-service, more customers are buying products through online retailers and shopping sites are growing fast. Most consumers are pleased with the effortlessness of shopping online. However, when customers do encounter a problem, finding solutions can often be tedious and frustrating. Retailers work hard to constantly improve the online shopping experience but many are still using out-dated customer service techniques. Search engines and FAQ pages are not satisfying customers and businesses have to look for new ways to allow consumers to navigate themselves through potential issues. In the past, many businesses thought their only solution to customer relationship management (CRM) was to create call centers with a large trained staff.

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